Staging Luxurious Homes: How Home Stagers Get Wealthy Clients to Hire Them in Their Home Based Business OR How to Build a Seven Figure Income Through Home Staging and Interior Redesign |  | Author: Barbara Jennings
Publisher: Ahava Press
Category: Book
List Price: $34.95
Buy New: $33.00
as of 7/30/2010 03:40 CDT details
You Save: $1.95 (6%)
New (9) Used (4) from $33.00
Seller: Gradtextbooks
Rating:  3 reviews
Media: Paperback
Edition: 2
Pages: 228
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 8.7 x 5.9 x 0.5
ISBN: 0961802634
Dewey Decimal Number: 338
EAN: 9780961802639
Availability: Usually ships in 1-2 business days
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Product Description
ENJOY THE HIGH PROFITS AND THRILL OF STAGING LUXURIOUS HOMES! Maximize your earnings. Garner clients who own multiple homes. Work for a higher hourly fee. Let's face it. It takes just about as much time to work on a middle class or lower class home as it does to work on a high end home or mansion - and the chances of being paid a lot more are greatly enhanced. So why is it that most home stagers avoid soliciting the weathier sellers in their area? Could it be they don't feel worthy or confident? Now readers can get the secrets to profiting from the rich and famous in their community - the people who can truly afford their services. Peer into the benefits and strategies of building a clientele and specializing on high end homes. The pictures for one's portfolio will enhance credibility. Budgets will be higher and the quality of furnishings second to none. Designing a business for wealthy clients is one way to set your business apart from the competition. This guide shows readers how to transition their business to reach the prestigious homeowners and network with ease and confidence among the leaders and pillars of their community. Top home staging and interior redesign expert, Barbara Jennings of Decorate-Redecorate.Com, teaches you the best and most efficient ways to locate and attract a luxurious homeowner as a client. Readers will learn how to network with wealthy, highly successful homeowners and professionals and how to profit in upscale communities. Anyone can specialize in the affluent market with the proper training. Profits are dramatically higher for the same time and effort. Learn how to assist the top real estate agents and their wealthier clients by using design and organizational skills geared to promote faster home sales for higher prices. Topics included in the book are: - Identifying who they are
- Knowing how they think and feel
- Learning how to locate them - they aren't who you think they are
- Networking with wealthy people
- Knowing when to contact them
- Knowing how to contact them
- Attracting them to your services
- Selling them on your services and expertise
- Pricing so you are successful
- Serving their needs completely
- Avoiding the Pseudo-Wealthy
- Becoming affluent yourself
- The path to high profits in your business
Bonus section
Written in a no-nonsense, conversational style, Staging Luxurious Homes is NOT a coffee table book filled with pictures of wealthy homes. Rather it teaches readers (who want a thriving home staging or interior re-design business) how to market specifically to upscale clients who can easily afford their services and who tend to associate with other upscale homeowners. This detailed, straight-talking guide is the 4th in a series by Jennings who writes extensively for the home staging industry. The author, who has trained thousands of stagers and redesigners through her home study books and dual certification courses, is director of the Academy of Staging and Redesign. She has nearly 4 decades of experience in interior design, home staging, redesign, marketing and promotion of a business, and has successfully built 4 home based businesses in the design field in her distinguished career. Jennings has authored 13 books and 6 electronic books. She also developed the highly respected Certified Staging Specialist Designation (CSS) and hosts one of the largest online directories for stagers and redesigners on the internet. Jennings continues to actively develop and pioneer innovative, affordable visual aids, promotional tools, slideshows and CDs for students.
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| Customer Reviews:
Extremely Insightful - Pleasurable Reading March 29, 2008
A-Z Interior Designer (KS)
10 out of 10 found this review helpful
This book tackles the subject of running a home staging business from the unique perspective of targeting owners of luxury homes and the real estate agents who represent wealthy clients, and it does a great job of breaking it all down for the reader in easy to understand terms. It is explained that wealthier clients have a mindset that is completely different from regular consumers and that they have to be approached in the right manner and at the right time. I was surprised to discover that my view of what defines a wealthy client was typical but not necessarily the right view. I highly prize the list of national organizations where the upper echelon of society hang out, and the instructions on how to tap into the market in easy, comfortable ways. The author's suggestions made a lot of sense to me and have given me a whole new mindset of how I can increase my clientele in the future to take better advantage of the buying power of the wealthy. I will refer to this book often as there is so much packed into it I'm sure I won't remember it all. I do recommend it to anyone wanting to break into the affluent market.
One of a kind July 8, 2009
Decorating Lover (USA)
3 out of 3 found this review helpful
I've been amazed at the depth of expertise I've found in the books by Barbara Jennings. I not only understand the mindset of wealthy people better, I feel a lot more confident in seeking them out as clients. I've already followed some of the advice in the book and landed two projects for executive homes in my area. I'm quite certain it would not have happened prior to reading this book. This author's writing style is just to my liking. She explains things so you can easily understand her points and she comes across as a good friend or mentor. The subject of the book is quite simple: stage homes for wealthy people and make more money. Finding people who are wealthy is just one hurdle. Just because someone looks wealthy, or drives a fancy car, or lives in a wealthy neighborhood, isn't what counts. Lots of so-called wealthy people are strapped and leveraged to the point they don't have any disposable income. So the real target market lies hidden - those people who live modestly but who have large portfolios and savings accounts. That's where the real dollars lie waiting to be tapped. I learned not to be afraid of reaching out to people who have been more successful than me and see myself as their equal anyway. The book has given me confidence and should be a real treasure for anyone who gets it.
For real estate agents and home stagers seeking to attract and serve affluent clients June 17, 2009
Midwest Book Review (Oregon, WI USA)
2 out of 2 found this review helpful
STAGING LUXURIOUS HOMES is for real estate agents and home stagers seeking to attract and serve affluent clients - and for owners of affluent homes seeking to assess a sales proposal. Chapters cover making professional presentations to prospective clients, defining personal style, and more - business libraries will find this key. Also perfect for any library catering to real estate agents or homeowners seeking in-depth understanding of the home staging process.
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